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The Drum | The Octopus Principle: How To Fast-track Digital Transformation

Digital transformation has revolutionized marketing’s technological firepower, says Kepler’s James Coulson – but business models haven’t kept up. Here’s how Coulson’s distributed-power ‘octopus model’ can help.In the last 10 years, digital advertising has come a long way to meet our complex world with new...

All you need to know about built-to-suit warehouses

Ngoc Tran (left), BW deputy director at BW But what is a built-to-suit warehouse, and why is it becoming so popular among e-commerce...

Should You Share AI-Driven Customer Insights with Your Customers?

AI is already helping companies understand their customers better. And many theorize that AI will soon know us better than we know ourselves. In an age where data has become commoditized, but the insights and profits from data are the rather exclusive belonging of...

The Drum | AI For Creativity: ‘Brands That Ignore It Will Become Obsolete’

The rapid growth of AI has spurred an explosion of creativity – but how can marketers power up their creative flair and avoid a compliance nightmare when experimenting with new tools?“AI is not optional. It is vital to have an opinion, to get involved...

Pay for workers in finance industries to increase by 3.8% and up in 2023

Staff Reporter , Hong Kong Photo by Pat Whelen on Unsplash This is likely because there will be a “greater focus” on finance tech industries this year. Employees in the finance space can expect their salaries to increase by 3.8% and up this year, according to a report by...